A wedding, a dining table, and two pairs of hands
YB Couture began with a bride who wanted her wedding clothes made, not bought.
Sowmya had returned to New Delhi from Istituto Marangoni in Paris, where she studied Fashion Business & Marketing. Her mother, Yogita, had spent a lifetime with textiles and design — never a profession, always her first love. Between them, in a city just emerging from lockdown, they designed and made everything for Sowmya's wedding: the bridal lehengas, the dupattas, the outfits for the family.
What was meant to be one wedding became a way of working. The atelier still designs the way it did that year — one woman at a time, from a conversation to a sketch to a toile to the final fitting.
The search for the right hands took them far beyond Delhi: to artisans in distant towns and villages whose zardozi, dabka, bandhani and thread work have been passed down for generations. Every YB Couture piece carries that craft, and every commission carries work back to the people who keep it alive.
